DGXVI reviews media relations strategies

BRUSSELS: The European Commission’s regional development directorate, DGXVI, is reviewing its media relations account, currently held by The Rowland Company’s Brussels office.

BRUSSELS: The European Commission’s regional development

directorate, DGXVI, is reviewing its media relations account, currently

held by The Rowland Company’s Brussels office.



The directorate, which promotes and funds economic and infrastructure

development in the poorer regions of Europe, estimates that it will have

a budget of pounds 4.6 million over four years to spend on the account.

Fees are thought to surpass pounds 600,000 over three years.



The directorate is looking for an agency to devise an information

strategy for communicating regional policy in conjunction with other

bodies like local authority associations. The agency will have to plan,

research and evaluate the directorate’s media strategy.



The agency will identify which regional media to target. It will be

responsible for organising interviews with regional policy spokespeople

and preparing press kits. In addition the agency will organise and

promote events such as conferences for the directorate and will identify

other events for the directorate to participate in.



The directorate manages the European regional development fund and the

cohesion fund. Half of the European Union’s budget is spent on

structural funds, like the regional development fund, every year. The

budget for structural funds between 1994 and 1999 is pounds 103 billion.

Over half of this will go to the regional development fund, which aims

to create jobs through competitive and sustainable development. The

cohesion fund is reserved for the poorest members of the EU - Greece,

Ireland, Portugal and Spain.



It supports projects which contribute to improving the environment and

development of transport networks.



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