Eighty-three per cent of respondents are in favour of the idea, according to the results. The poll follows the news last month that Confused.com paid agencies for the concepts they had pitched in spite of their not winning the account (PRWeek, 12 September 2009).
Only 13 per cent of the 158 people polled disagreed with the idea that they should be paid for their ideas following a pitch.
Furlong PR founder Ross Furlong said: 'The move by Confused.com is a step forward for agents used to being "pumped and dumped" in the horribly one-sided pitch process.'
The PRCA also welcomed the move and communications director Richard Ellis said: ‘When an idea is inspirational, it has a value beyond the time spent on it.’
