Control Room, the events producer behind the concert, has hired LD Communications to oversee and co-ordinate all European media in the lead up to and surrounding the event in South Africa.
The event will launch the World Cup on 10 June, 2010 at the Orlando Stadium in Soweto, near Johannesburg.
The event will feature musical performances by major international acts and popular African artists collaborating together, along with special appearances by past and present football stars.
LD Communications hired for World Cup kick-off concert
LD Communications has been appointed to handle the media campaign in the UK and Europe for the FIFA World Cup global kick off-concert.
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