Following news last week that McVitie’s is reviewing its pounds
600,000 account with food specialist Nexus PR, the agency has announced
its plans to merge with consumer agency Choat and Partners from 1
McVitie’s represents a significant chunk of Nexus’ business (PR Week, 3
April 1998). Other clients at the 25-strong agency include Sharwoods and
Nexus was set up in 1988 as a second-string agency to Choat, so that it
could handle clients that conflicted with Choat’s existing business.
The two agencies are currently sister companies within the Courthaven
Choat and Partners (formerly Cameron Choat) was ranked at number 44 with
a fee income of pounds 1,930,000, in the PR Week Top 150 last year, a
slight earnings drop from the previous year. Burger King and Scottish
Courage are among Choat’s clients.
Current managing director Jonathan Choat will become chairman of the new
company and Choat board director Amanda Cryer will become deputy
Nexus managing director Keith Simpson will be managing director for the
merged agency. All current staff will transfer to Nexus Choat.