Nexus will merge with sister agency Choat and Partners

Following news last week that McVitie’s is reviewing its pounds 600,000 account with food specialist Nexus PR, the agency has announced its plans to merge with consumer agency Choat and Partners from 1 May.

Following news last week that McVitie’s is reviewing its pounds

600,000 account with food specialist Nexus PR, the agency has announced

its plans to merge with consumer agency Choat and Partners from 1

May.



McVitie’s represents a significant chunk of Nexus’ business (PR Week, 3

April 1998). Other clients at the 25-strong agency include Sharwoods and

Tropicana.



Nexus was set up in 1988 as a second-string agency to Choat, so that it

could handle clients that conflicted with Choat’s existing business.



The two agencies are currently sister companies within the Courthaven

group.



Choat and Partners (formerly Cameron Choat) was ranked at number 44 with

a fee income of pounds 1,930,000, in the PR Week Top 150 last year, a

slight earnings drop from the previous year. Burger King and Scottish

Courage are among Choat’s clients.



Current managing director Jonathan Choat will become chairman of the new

company and Choat board director Amanda Cryer will become deputy

managing director.



Nexus managing director Keith Simpson will be managing director for the

merged agency. All current staff will transfer to Nexus Choat.



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