Advertising body seeks agency for public affairs

The Advertising Association, the umbrella trade organisation for trade bodies in the advertisers, media buying and ad agency sectors, is seeking its first UK public affairs agency.

The Advertising Association, the umbrella trade organisation for

trade bodies in the advertisers, media buying and ad agency sectors, is

seeking its first UK public affairs agency.



While it handles its European and UK monitoring and lobbying in-house,

the association is looking for occasional support and advice for UK

government relations work, subject to approval by its 28 members.



The association is keen to promote self-regulation in the industry and

has recently sought assurances from the Government that the remit for

its proposed Food Standards Agency will not extend to food

advertising.



Sara Price, head of public affairs at the Advertising Association, said:

’The Government is putting out a huge number of consultation papers and

an enormous amount of legislation so we felt it would be useful to have

access to a public affairs agency’.



Last month, the Institute of Practitioners in Advertising, which

represents advertising agencies invited pitches for a PR agency to

promote the image of the industry as a whole. The Incorporated Society

of British Advertisers retains the Communication Group for public

affairs advice.



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