Kodak shifts focus to new European PR role

Eastman Kodak, the US-based manufacturer of camera and film, is to appoint its first director of corporate communications for Europe, the Middle East and Africa, as part of a restructuring of the company’s communications function in the region.

Eastman Kodak, the US-based manufacturer of camera and film, is to

appoint its first director of corporate communications for Europe, the

Middle East and Africa, as part of a restructuring of the company’s

communications function in the region.



The new London-based position combines the remits of two previous jobs:

director of corporate communications in London and director of public

affairs in Brussels, both of whose incumbents, Michael O’Farrell and

Bengt Eklund respectively, have retired.



The main responsibility of the director will be to develop and implement

a communications strategy across Europe, the Middle East and Africa

(EMEA) and oversee media management, external and internal

communications and public affairs in Brussels and London.



The director will report to vice-president and general manager for EMEA,

Alain Joffrin, and will oversee a small support team in London as well

as PR and public affairs managers in Eastman Kodak’s offices across the

region.



Eastman Kodak is divided into six regions and nine business units,

several of which employ UK PR agencies, including Republic, which

handles Kodak Consumer Imaging and Companycare which is employed by the

Digital and Applied Imaging division.



Kodak last year set a target to reduce global management by 20 per cent

and last October its marketing communications director for Europe, Joe

Bogardus, was made redundant. His responsibilities were taken over by

Michael Bushill, general manager of marketing and consumer imaging for

EMEA.



A spokesman at Eastman Kodak’s headquarters in Rochester in the US

declined to comment on whether O’Farrell and Eklund had taken voluntary

retirement, adding that the rationale behind the new director of

corporate communications post was to provide a better focus.



Kodak’s latest financial results showed a 42 per cent fall in profits

and a two per cent drop in sales.



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