Pet owners would be best advised to keep Fido and Tibbles away from
their front doors this week. For, coming soon to a letter box near you -
courtesy of Fishburn Hedges - are sacks of 750 gram missives.
The packages are 1.7 million British Gas demerger documents, for which
Fishburn Hedges is co-ordinating the printing and mailing out. Due to be
posted to shareholders and members of British Gas’ employee share trust,
each pack comprises 64 pages of voting and proxy forms, listing
particulars for the proposed new transmission company Centrica, a
shareholder circular and a letter from the British Gas chairman.
No single printing site could manage the task of producing the whole
lot, so Fishburn Hedges organised the job through eight different
locations in Nottingham, Plymouth, Gillingham, Andover, Caerphilly,
Clwyd, Corby and Peterborough.
The paper alone weighs in at around 15,000 tons. If all the A4 pages
were laid end to end they would make a line of paper around 20,000
kilometres long and stretch three times around the world. Postage costs
will be somewhere in the region of pounds 2.5 million.
An animal-loving Fishburn Hedges staff member confided to PR Week: ’I
don’t know how many pets are going to be crushed by this pack falling
through the letterbox, but perhaps the RSPCA should be alerted.’