Editoriral: Tall poppies keep low profiles

Unlike Mr Clifford, business leaders are decidedly uncomfortable about stepping into the limelight. FCB’s survey of top executives in FTSE 100 companies shows that they recognise that their company’s reputation is important to its success and that they personally are expected to stand up and be counted. But they are not happy about it.

Unlike Mr Clifford, business leaders are decidedly uncomfortable

about stepping into the limelight. FCB’s survey of top executives in

FTSE 100 companies shows that they recognise that their company’s

reputation is important to its success and that they personally are

expected to stand up and be counted. But they are not happy about

it.



Wary of the savaging meted out to the likes of Cedric Brown at British

Gas, they are reluctant to stick their necks out. ’Media scrutiny has

moved beyond accountability to the point where I feel we’ve slipped on

to the theatre critics page,’ said one respondent.



But this is no excuse to avoid the issue. Media scrutiny will not go

away just because you try to pretend it’s not there, as Brown discovered

to his cost. Ultimately they have to accept that, as a former Barclays

chairman once said, that public relations is 40 per cent of their job.



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