PR Europe: MADRID - SEIS cracks major cement deal

Valenciana de Cementos, Spain’s biggest cement and concrete producer, has hired Ketchum subsidiary SEIS to manage its business-to-business public relations. Aimed at architects and the construction industry, the PR campaign is designed to reinforce Valenciana’s position in the face of increasing competition. The company commands a 28 per cent market share and is owned by Mexican cement producer Cemex.

Valenciana de Cementos, Spain’s biggest cement and concrete

producer, has hired Ketchum subsidiary SEIS to manage its

business-to-business public relations. Aimed at architects and the

construction industry, the PR campaign is designed to reinforce

Valenciana’s position in the face of increasing competition. The company

commands a 28 per cent market share and is owned by Mexican cement

producer Cemex.



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