DGXI seeks tenders for sustainability programme

The European Commission is looking to recruit a public relations agency to explore ways of promoting its concept of sustainable development across Europe.

The European Commission is looking to recruit a public relations

agency to explore ways of promoting its concept of sustainable

development across Europe.



Directorate-General XI, which has responsibility for the environment,

has issued a restricted call for tender to three agencies to advise on

methods of presenting the European Union’s Fifth Environmental Action

Programme (’Towards Sustainability’).



Adopted in 1992 in the wake of the Rio Earth Summit and currently under

review by the European Parliament, the programme seeks ways of

supporting economic development while limiting environmental damage. It

focuses in particular on the agriculture, transport, energy and tourism

industries.



Robert Hull, head of the administrative unit at DG XI, confirmed that a

restricted tender had been issued but declined to give details of the

eventual brief.



However, sources indicate that the selected agency will have to assess

existing knowledge of the programme and how to communicate with the

public, industry and environmental groups.



Implementation work, which could be worth a substantial amount in fees,

may come later.



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