The European Commission is looking to recruit a public relations
agency to explore ways of promoting its concept of sustainable
development across Europe.
Directorate-General XI, which has responsibility for the environment,
has issued a restricted call for tender to three agencies to advise on
methods of presenting the European Union’s Fifth Environmental Action
Programme (’Towards Sustainability’).
Adopted in 1992 in the wake of the Rio Earth Summit and currently under
review by the European Parliament, the programme seeks ways of
supporting economic development while limiting environmental damage. It
focuses in particular on the agriculture, transport, energy and tourism
Robert Hull, head of the administrative unit at DG XI, confirmed that a
restricted tender had been issued but declined to give details of the
However, sources indicate that the selected agency will have to assess
existing knowledge of the programme and how to communicate with the
public, industry and environmental groups.
Implementation work, which could be worth a substantial amount in fees,
may come later.