The agency will use media relations to educate consumers on the benefits of Nytol. The main message will be that Nytol can help restore the natural sleep rhythm and doesn't cause next morning grogginess.
Red's GSK account team is headed up by head of consumer health and public sector Emily Morgan. The win is the latest in a series of successful GSK pitches for Red. The agency now handles the PR for dental-health brand Sensodyne, migraine treatment Imigran Recovery and Solpadeine pain relief.
GSK Consumer Healthcare PR manager Emma Boran said: ‘PR is playing an increasingly important role in helping our consumer healthcare brands interact with and educate our consumers either directly or via the media.'
Red works alongside BWPR, which continues to run GSK Consumer Healthcare's trade press office.