News Review: Gavin Anderson to handle Entergy bid

US utility Entergy hired Gavin Anderson to handle its pounds 1.27 billion agreed bid for London Electricity. GA was first approached in the autumn with a general brief to support the company’s plans to develop its European business - which includes a joint venture with BP to build a power station near Humberside. The agency was then briefed on the bid just days before it was announced on 18 December.

US utility Entergy hired Gavin Anderson to handle its pounds 1.27

billion agreed bid for London Electricity. GA was first approached in

the autumn with a general brief to support the company’s plans to

develop its European business - which includes a joint venture with BP

to build a power station near Humberside. The agency was then briefed on

the bid just days before it was announced on 18 December.



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