News Review: Firefly takes over Novell’s UK account

Novell, the network software company, handed its pounds 350,000 fee UK PR account to Firefly, ending a seven-year relationship with A Plus. Firefly beat four other consultancies to the business: Arrow PR, Charles Barker, Hill and Knowlton and the incumbent A Plus. Shandwick and Profile PR pulled out of the pitching process in December. H&K was appointed for pan-European work, including the co-ordination of Novell’s local country PR firms.

Novell, the network software company, handed its pounds 350,000 fee

UK PR account to Firefly, ending a seven-year relationship with A Plus.

Firefly beat four other consultancies to the business: Arrow PR, Charles

Barker, Hill and Knowlton and the incumbent A Plus. Shandwick and

Profile PR pulled out of the pitching process in December. H&K was

appointed for pan-European work, including the co-ordination of Novell’s

local country PR firms.



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