Novell, the network software company, handed its pounds 350,000 fee
UK PR account to Firefly, ending a seven-year relationship with A Plus.
Firefly beat four other consultancies to the business: Arrow PR, Charles
Barker, Hill and Knowlton and the incumbent A Plus. Shandwick and
Profile PR pulled out of the pitching process in December. H&K was
appointed for pan-European work, including the co-ordination of Novell’s
local country PR firms.