Roberts wins top PR post at GSkyB

Liz Roberts, formerly acting head of press and publicity at Channel 5 Broadcasting, has resurfaced as the first press and PR manager for fledgling cable and satellite channel Granada Sky Broadcasting.

Liz Roberts, formerly acting head of press and publicity at Channel

5 Broadcasting, has resurfaced as the first press and PR manager for

fledgling cable and satellite channel Granada Sky Broadcasting.



Roberts joined GSkyB last week with a brief to manage programme

publicity and corporate issues for the three month-old joint Granada and

BSkyB venture.



She will head a press team of four and report to GSkyB marketing

director Ann Cook.



Granada began the search for a public relations person last spring (PR

Week, 8 March 1996).



Roberts spent two years as head of press and publicity at BSkyB before

moving to Channel 5 early last February in the temporary role of head of

press and publicity. The channel appointed Redwood publisher Sally Osman

four months later (PR Week, 14 June).



GSkyB transmits seven channels including the archive station Granada

Plus which screens vintage Coronation Street episodes and the

male-oriented channel Men and Motors.



Granada and BSkyB already have their own communications divisions.



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