The practice will be headed by senior VP Annemiek Hamelinck. Global clients include Microsoft, Hitachi Data Systems and HTC, while HDS is a key European account.
‘Formalising this practice enables us to apply our analyst relations methodology to more clients and build even deeper strategic relationships,' said Hamelinck. ‘The end result is higher levels of service and quantifiable outcomes for our clients.'
Hamelinck has headed up Waggener Edstrom's global Microsoft analyst relations business since joining the agency.
Waggener Edstrom names Hamelinck to lead new global analyst relations practice
Waggener Edstrom has launched a new global analyst relations practice, based out of the agency's London office.
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