Labour sources have hit back at MyConservatives.com, branding the launch of the website as 'a year late'.
The Labour Party launched its own political campaigning site - MembersNet - 12 months ago. The site is less accessible than the Conservative offering and has generated little media fanfare.
Labour new media strategist Mark Hanson said: 'The Tories are bringing in the kind of functionality that Labour has been using for about a year.'
MembersNet also offers users the ability to donate funds, organise around local campaigns and canvass via telephone. 'The main difference is the Tories have launched this in one package, which gets media interest,' said Hanson. 'It's very frustrating for us. Whatever the Conservatives do gets an easier ride in the media. A lot of what we've done has been launched via the blogosphere or incrementally - we didn't launch it cynically via the press.'
However, Fishburn Hedges associate director Simon Redfern stressed MyConservatives was more accessible to the public than MembersNet.
'The Conservatives have made the critical judgment that their service must be focused on non-members,' he said. 'It takes the idea of a supporters network and makes it easy for non-members to act.'