PPP Healthcare, the medical insurance to nursing homes group, has hired
Lynne Franks PR to spread coverage of its packages beyond the personal
The five-month campaign, worth between pounds 50,000 and pounds 70,000
in fees, is designed to back the company’s ‘supporting you at every
step’ advertising drive.
PPP Healthcare has been using Hill and Knowlton since its re-launch last
October. The contract, which Lynne Franks pitched for, came to an end
The new PR campaign is designed to push the insurance firm’s
‘supportive’ marketing message linking it to services like its health
information line and tailored personal insurance schemes.
Aside from the personal packages which range from the Woman’s Plan to
the Fast Lane scheme, PPP also offers a dental care finance service and
chain of nursing homes.
Jonathan Russell, group director of PR at PPP Healthcare said the new
contract will build on the publicity gained by it’s corporate identity
re-launch last year on TV and radio.
‘We want to reinforce this through the print media and break out of the
personal finance sections into healthcare and lifestyle.’
Lynne Franks director Tanya Hughes said the campaign will seek to
clarify the ‘complexities’ of healthcare and focus on the emotional
aspects of choosing insurance rather than technical details.