Safeway has hired Bass Brewers’ head of Scottish PR, Cameron Walker, to
add communications clout north of the border.
Walker took up the new position of public affairs manager for Scotland
earlier this week. Despite the title, he will be responsible for a broad
range of corporate and consumer PR activity.
Walker had spent ten months years as communications manager for Bass
Brewers’ Scottish operation Tennent Caledonian Breweries, where he
handled corporate and brand issues. He was previously with Scottish and
Safeway is the largest food retailer in Scotland with a 21 per cent
Teresa Wickham, Safeway’s corporate affairs director, said Safeway is
opening a lot of new stores but that there was no specific Scottish
drive. She said: ‘Cameron has a lot of good media contacts and Scottish
journalists prefer to deal with someone in site rather than with our
head office in Hayes.’
Until now Safeway has used Glasgow agency Tony Meehan Associates to deal
with Scottish PR. Wickham said this relationship will continue.
Walker said: ‘I was attracted by the challenge of an increasingly
competitive food retail industry. There are many parallels with the