Diary: Reds are down at the heel in Shellys shoe election

Jackie Cooper put its best foot forward with its new Shellys account last week, with a much-covered shoe ’election’.

Jackie Cooper put its best foot forward with its new Shellys

account last week, with a much-covered shoe ’election’.



At its Vote With Your Feet wheeze, fashion and style journalists were

invited to choose a (free) pair of Shellys sandals or loafers in a

colour that matched their political preferences. The votes were than

tallied up and the media - desperate for interesting angles after the

interminable campaign - were faxed the results before the real polls

closed.



The event, which ran in tandem with the launch of Shellys new autumn and

winter footwear range, attracted around 60 journalists, including staff

from teen mag Sugar and Marie Claire, and won immediate coverage from

Carlton and Live TV.



Good PR it may have been, accurate it certainly wasn’t. Somewhat

contrary to the national mood, and with a showing John Major would’ve

died for, the blues topped the poll with 47 per cent.



Agency joint managing director Robert Phillips muses: ’We were basically

the only poll that showed a swing away from the reds. I guess the blues

had a better platform.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.