Jackie Cooper put its best foot forward with its new Shellys
account last week, with a much-covered shoe ’election’.
At its Vote With Your Feet wheeze, fashion and style journalists were
invited to choose a (free) pair of Shellys sandals or loafers in a
colour that matched their political preferences. The votes were than
tallied up and the media - desperate for interesting angles after the
interminable campaign - were faxed the results before the real polls
The event, which ran in tandem with the launch of Shellys new autumn and
winter footwear range, attracted around 60 journalists, including staff
from teen mag Sugar and Marie Claire, and won immediate coverage from
Carlton and Live TV.
Good PR it may have been, accurate it certainly wasn’t. Somewhat
contrary to the national mood, and with a showing John Major would’ve
died for, the blues topped the poll with 47 per cent.
Agency joint managing director Robert Phillips muses: ’We were basically
the only poll that showed a swing away from the reds. I guess the blues
had a better platform.’