The lobbying industry, for which every milestone of the political
year usually sparks a party opportunity, had an uncharacteristically
unsociable election night.
As the greatest political reckoning of the last 18 years unfolded,
lobbyists resorted to attending party bashes or else holding small-scale
Asked the reason for such restraint, a caustic Jon McLeod, Westminster
Strategy associate director, says: ’The idea of an election night party
was greeted with hoots of derision. We are a very politicised agency, so
everyone was at the central London parties or at constituency
GJW, GPC Connect and Market Access were among the few agencies who did
hold court. Andrew Gifford, GJW chief executive, says: ’Our party wasn’t
at all client-driven: candidates were at their counts, while most of our
clients were probably tucked up in bed. It was very much for
Oh well, at least there’s those new term parties ahead.