Diary: Election night parties tended to poop rather than pop for lobbyists

The lobbying industry, for which every milestone of the political year usually sparks a party opportunity, had an uncharacteristically unsociable election night.

The lobbying industry, for which every milestone of the political

year usually sparks a party opportunity, had an uncharacteristically

unsociable election night.



As the greatest political reckoning of the last 18 years unfolded,

lobbyists resorted to attending party bashes or else holding small-scale

staff gatherings.



Asked the reason for such restraint, a caustic Jon McLeod, Westminster

Strategy associate director, says: ’The idea of an election night party

was greeted with hoots of derision. We are a very politicised agency, so

everyone was at the central London parties or at constituency

events.’



GJW, GPC Connect and Market Access were among the few agencies who did

hold court. Andrew Gifford, GJW chief executive, says: ’Our party wasn’t

at all client-driven: candidates were at their counts, while most of our

clients were probably tucked up in bed. It was very much for

psephological trainspotters.’



Oh well, at least there’s those new term parties ahead.



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