PR EUROPE: MILAN - McDonald’s plans for Olympic flames

McDonald’s has drafted in its public relations adviser Cohn and Wolfe to support promotion activities for its sponsorship of Rome’s bid to host the 2004 Olympic Games. The city is competing against Athens, Stockholm, Buenos Aires and Cape Town for the games. Cohn and Wolfe will handle media relations and help organise events.

McDonald’s has drafted in its public relations adviser Cohn and

Wolfe to support promotion activities for its sponsorship of Rome’s bid

to host the 2004 Olympic Games. The city is competing against Athens,

Stockholm, Buenos Aires and Cape Town for the games. Cohn and Wolfe will

handle media relations and help organise events.



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