PR EUROPE: MADRID - Inforpress wins Zeneca account

Zeneca Farmaceutica, the Spanish subsidiary of UK pharmaceutical group Zeneca, has appointed Inforpress to handle its corporate and product PR.

Zeneca Farmaceutica, the Spanish subsidiary of UK pharmaceutical

group Zeneca, has appointed Inforpress to handle its corporate and

product PR.



The campaign will begin in the north-west region of Galicia, where

Zeneca has its pharmaceutical and agrochemical production centre. The

company’s sales increased by 20 per cent last year to pounds 38 million,

largely on the back of two successful prostrate cancer treatment

launches.



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