PR EUROPE: MILAN - Business Press plans to expand

Hi-tech agency Business Press is to set up a new division or sister company to deal with marketing communications. Managing director Diego Biasi said that it was still unclear what form the new entity would take, but confirmed that it would be up and running by September. He added that although 60 per cent of Business Press’s business was public relations there was an increasing demand for direct marketing, events management and other related services. ’We are really big in hi-tech but if you want to grow you have to find new areas,’ said Biasi.

Hi-tech agency Business Press is to set up a new division or sister

company to deal with marketing communications. Managing director Diego

Biasi said that it was still unclear what form the new entity would

take, but confirmed that it would be up and running by September. He

added that although 60 per cent of Business Press’s business was public

relations there was an increasing demand for direct marketing, events

management and other related services. ’We are really big in hi-tech but

if you want to grow you have to find new areas,’ said Biasi.



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