Hi-tech agency Business Press is to set up a new division or sister
company to deal with marketing communications. Managing director Diego
Biasi said that it was still unclear what form the new entity would
take, but confirmed that it would be up and running by September. He
added that although 60 per cent of Business Press’s business was public
relations there was an increasing demand for direct marketing, events
management and other related services. ’We are really big in hi-tech but
if you want to grow you have to find new areas,’ said Biasi.