Charles Barker hits the road with Toyota and Collins

Charles Barker has scooped an estimated pounds 70,000 fee account from Toyota Motor Europe to promote a charity project run in partnership with pop star Phil Collins’ 1997 European tour.

Charles Barker has scooped an estimated pounds 70,000 fee account

from Toyota Motor Europe to promote a charity project run in partnership

with pop star Phil Collins’ 1997 European tour.



Toyota and Collins aim to raise dollars 1 million (pounds 625,000) for

European youth projects and are working in co-operation with the

European Commission to support a range of schemes, such as helping the

homeless and providing job training for young people.



Charles Barker clinched the business following a three-way pitch against

Edelman PR and Scope Ketchum Communications and will work on the project

for the duration of the tour.



During the tour audiences will be encouraged to buy charity-related

merchandise, while Toyota’s dealer network will help raise cash through

special promotions.



PR for Toyota’s sponsorship of the tour itself is being handled by Peter

Noble PR, which pitched successfully against Poole Edwards Publicity.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.