MacLaurin Communications will pick up pounds 100,000 in fees for
promoting newly merged advertising agency TBWA Simons Palmer.
Chief executive officer of the new agency Paul Simons said MacLaurin had
been chosen after ’being found to be capable’ on individual projects in
the past. No other firms are believed to have pitched.
The creative arm of the new company, owned by TBWA-parent Omnicom, has
combined billings of around pounds 160 million, with another pounds 140
million from activities including media buying and direct marketing,
making it the 12th largest agency in the UK.
Clients include Nike, Sony PlayStation, Nissan, Wonderbra and Chivas
One of MacLaurin’s first jobs is to convince companies that the new
company still has the creative talent worth investing in after TBWA’s
creative director Trevor Beattie resigned in a blaze of publicity
earlier this year when the merger was announced.
Three of Beattie’s old clients - Wrigley’s Spearmint gum, Pretty Polly
and the National Canine Defence League - have since switched their
accounts to his new agency GGT.
MacLaurin director Peter Law, who will look after the account, insisted:
’The company is the only alternative mainstream agency with a worldwide
network behind it.
’The creative hub of the operation is intact. The lost accounts formed
only a fraction of the business and will be replaced soon.’