TBWA Simons Palmer appoints MacLaurin

MacLaurin Communications will pick up pounds 100,000 in fees for promoting newly merged advertising agency TBWA Simons Palmer.

MacLaurin Communications will pick up pounds 100,000 in fees for

promoting newly merged advertising agency TBWA Simons Palmer.



Chief executive officer of the new agency Paul Simons said MacLaurin had

been chosen after ’being found to be capable’ on individual projects in

the past. No other firms are believed to have pitched.



The creative arm of the new company, owned by TBWA-parent Omnicom, has

combined billings of around pounds 160 million, with another pounds 140

million from activities including media buying and direct marketing,

making it the 12th largest agency in the UK.



Clients include Nike, Sony PlayStation, Nissan, Wonderbra and Chivas

Regal.



One of MacLaurin’s first jobs is to convince companies that the new

company still has the creative talent worth investing in after TBWA’s

creative director Trevor Beattie resigned in a blaze of publicity

earlier this year when the merger was announced.



Three of Beattie’s old clients - Wrigley’s Spearmint gum, Pretty Polly

and the National Canine Defence League - have since switched their

accounts to his new agency GGT.



MacLaurin director Peter Law, who will look after the account, insisted:

’The company is the only alternative mainstream agency with a worldwide

network behind it.



’The creative hub of the operation is intact. The lost accounts formed

only a fraction of the business and will be replaced soon.’



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