Railtrack Property has decided not to renew its pounds 100,000
business-to-business PR contract with Shandwick Consultants and has
taken the work in-house instead.
Shandwick’s one-year contract ended in March this year. Since then
Railtrack has supported the sale and rental of its property itself.
Valued at around pounds 3 billion, Railtrack’s property portfolio covers
14 main stations, the commercial estate of railway arches and retail
outlets, and a number of trackside land developments.
The work had been co-ordinated in-house by a marketing and business
planning manager and a single PR officer at Railtrack Property,
supported by Shandwick Consultants and various regional agencies within
the Shandwick group.
Shandwick’s brief covered the promotion of mainline stations, public
affairs work on developments and on-going tenant relations. The work is
now being handled by Railtrack’s 20-strong central corporate PR team and
its regional PR teams.
However, Kevin Groves, media relations officer with responsibility for
property, said that Railtrack would still use hire PR agencies for
- Railtrack’s central corporate public relations team will soon be
moving to new premises near to Euston station.