Railtrack Property opts for the in-house PR approach

Railtrack Property has decided not to renew its pounds 100,000 business-to-business PR contract with Shandwick Consultants and has taken the work in-house instead.

Railtrack Property has decided not to renew its pounds 100,000

business-to-business PR contract with Shandwick Consultants and has

taken the work in-house instead.



Shandwick’s one-year contract ended in March this year. Since then

Railtrack has supported the sale and rental of its property itself.



Valued at around pounds 3 billion, Railtrack’s property portfolio covers

14 main stations, the commercial estate of railway arches and retail

outlets, and a number of trackside land developments.



The work had been co-ordinated in-house by a marketing and business

planning manager and a single PR officer at Railtrack Property,

supported by Shandwick Consultants and various regional agencies within

the Shandwick group.



Shandwick’s brief covered the promotion of mainline stations, public

affairs work on developments and on-going tenant relations. The work is

now being handled by Railtrack’s 20-strong central corporate PR team and

its regional PR teams.



However, Kevin Groves, media relations officer with responsibility for

property, said that Railtrack would still use hire PR agencies for

particular projects.



- Railtrack’s central corporate public relations team will soon be

moving to new premises near to Euston station.



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