The Geneva-based International Federation of Red Cross and Red
Crescent Societies has appointed a new head of media services.
Jon Valfells has been working as an information officer for the
federation for two years. He replaces Bodine Williams, who left on 20
Valfells’ primary responsibilities will be to continue to raise the
profile of the International Federation and work with the 170 national
The federation also wants to get involved with the opportunities offered
by the Internet.
’We are planning to create a Red Cross newswire on the Internet,’
Valfells told PR Week.
Valfells’ previous experience at the federation includes going on
international missions and dealing with day to day press enquiries. He
was with Diana, Princess of Wales during her high profile visit to
Angola in January.
Valfells, who was born in Iceland, started his career as a journalist on
the Icelandic national television network.
He spent five years working as a spokesman for the European Free Trade
Association in Brussels, three of those as head of press.
Working with a team of five, Valfells will report to the director of
communications Ian Piper.