Dewe Rogerson demands change to PRCA standard

Financial agency Dewe Rogerson has lodged a protest against the new standards proposed by the PRCA.

Financial agency Dewe Rogerson has lodged a protest against the new

standards proposed by the PRCA.



The firm has expressed concern over the clause which stipulates that a

company has to prove that it has a business plan and that it can plan,

manage and evaluate a campaign to a client’s satisfaction.



It is also protesting against plans to use external assessors and is

particularly concerned about the question of confidentiality.



DR director Malcolm Nash said: ’We applaud the PRCA raising standards in

the industry but it is not appropriate for an agency of this size to

prove its financial probity.’



PRCA executive director Chris McDowall said that he was dealing with

DR’s concerns by ’guinea-pigging’ the standards and waiting for feedback

to then make any amendments.



’There is no point in producing standards that result in half the PRCA

membership leaving so we have to find a way of producing meaningful

standards,’ said McDowall.



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