STOP PRESS: Small rise for PR budgets in coming year

Planned expenditure on PR is expected to rise by just 2.2 per cent in the next year, according to a survey by the Chartered Institute of Marketing.

Planned expenditure on PR is expected to rise by just 2.2 per cent

in the next year, according to a survey by the Chartered Institute of

Marketing.



However, spending on information systems and direct mail is expected to

rise by 6.6 and 5 per cent respectively as marketers concentrate on

building direct relationships with customers and consumers.



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