Bite set to log on to BT’s Internet business blitz

BT’s Internet services division is poised to hire Bite Communications in an estimated pounds 200,000 annual public relations blitz designed to reinforce its presence in the Internet market.

BT’s Internet services division is poised to hire Bite

Communications in an estimated pounds 200,000 annual public relations

blitz designed to reinforce its presence in the Internet market.



Although the appointment has yet to be confirmed, BT Business

Internet/Intranet Services is believed to have selected Bite to manage

PR for its diverse portfolio following a three-way pitch last month.

Profile PR and Spec Communications - which already handle work for other

BT divisions - also bid for the business.



Although Bite declined to comment, it is understood that the agency will

take over the account at the end of May from Band and Brown

Communications.



That agency has been advising BT on how to bring together the

communications for its various Internet services. These include access

provider BT Internet, hosting service BT Web World, network handler

BTnet and BT Intranet.



Bite’s main task will be to establish BT Business Internet/Intranet

Services as a major market player among client companies in the face of

competition from rivals such as Uunet Pipex and Demon Internet.



PBite has also scooped an estimated pounds 50,000 PR account from

Progressive Networks, the provider of real time media over the Internet.



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