Advertising giant D’Arcy Masius Benton and Bowles (DMB&B) is hoping
to tempt one of PR’s high flyers to become its first European
communications director and is offering a six-figure salary as bait.
The agency has shortlisted two senior PR professionals for the job,
which is based in Amsterdam. It is expected to make an appointment
within the next two weeks.
Lance Smith, chief administrative officer for DMB&B Europe, said the
successful candidate would take charge of all internal and external
communications for the agency’s 53 operating units - which include
offices of DMB&B, media buyer the Media Centre and below-the-line
Sister agency Manning Selvage and Lee reports directly into the holding
company the McManus Group.
The new director will report to Johan Hofstra, who was appointed
president of DMB&B Europe in March.
Smith said the post was created in response to a report by a marketing
consultant who said the agency was ’too laid back’ in its approach to
its own PR.
Each unit already has a ’communications hub’ - one or two people
nominated to handle internal communications and local media. Smith said
that now there was the need for someone to co-ordinate things.
The company has already made similar appointments in the US, hiring Bill
Haney as worldwide communications director, based in New York and
Deborah Zdobinski, as communications director for North America.
Commenting on what support the successful candidate can expect, Smith
said: ’We’ve said to them (the candidates) tell us what is needed. Write
us a communications strategy. We’re not looking for an implementer,
we’re looking for someone who has done a similar job before.’