DMB&B shortlists two tips for Amsterdam

Advertising giant D’Arcy Masius Benton and Bowles (DMB&B) is hoping to tempt one of PR’s high flyers to become its first European communications director and is offering a six-figure salary as bait.

Advertising giant D’Arcy Masius Benton and Bowles (DMB&B) is hoping

to tempt one of PR’s high flyers to become its first European

communications director and is offering a six-figure salary as bait.



The agency has shortlisted two senior PR professionals for the job,

which is based in Amsterdam. It is expected to make an appointment

within the next two weeks.



Lance Smith, chief administrative officer for DMB&B Europe, said the

successful candidate would take charge of all internal and external

communications for the agency’s 53 operating units - which include

offices of DMB&B, media buyer the Media Centre and below-the-line

agencies.



Sister agency Manning Selvage and Lee reports directly into the holding

company the McManus Group.



The new director will report to Johan Hofstra, who was appointed

president of DMB&B Europe in March.



Smith said the post was created in response to a report by a marketing

consultant who said the agency was ’too laid back’ in its approach to

its own PR.



Each unit already has a ’communications hub’ - one or two people

nominated to handle internal communications and local media. Smith said

that now there was the need for someone to co-ordinate things.



The company has already made similar appointments in the US, hiring Bill

Haney as worldwide communications director, based in New York and

Deborah Zdobinski, as communications director for North America.



Commenting on what support the successful candidate can expect, Smith

said: ’We’ve said to them (the candidates) tell us what is needed. Write

us a communications strategy. We’re not looking for an implementer,

we’re looking for someone who has done a similar job before.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.