If being photographed with former James Bond Roger Moore fails to
thrill, what about securing a pounds 1 million donation to a global
CompanyCare account director Mark Smith did both last week. Smith was
given the job of handing over the donation to Moore, a Unicef
ambassador, on behalf of CompanyCare client GSM Association, a body
which represents 300 global mobile phone firms.
The member phone companies all produce Global System Mobile (GSM)
phones, which use digital technology to enable calls to be made and
received in remote locations.
The money was raised as part of the organisation’s celebration of 100
million global users of GSM phones.
Smith convinced the association of the PR benefits of making the Unicef
donation. He also wrote a PR action plan that members could use to
maximise publicity for their contribution.
But that’s not all. CompanyCare has donated its fees for the work to
Unicef. Smith has been given a rather nice reward for his efforts,
He was flown out to Tanzania to discover how Unicef will be spending the