Hobson has been appointed to the role of head of social media for Europe.
A well-regarded blogger and podcaster, Hobson was one of Europe's early advocates and influencers of social media communications.
He has more than 25 years of experience in public and media relations, marketing communications, employee, compensation and benefits communications as well as investor and financial relations.
‘We view social media as a centrifugal force in marketing and communications,' said WCG chief technology and media officer Bob Pearson. ‘There has never been a better opportunity for our clients to listen, learn and talk directly to their key customers, constituents and influencers.'
Hobson has most recently been running his own consulting practice and working with Bond Interactive, a joint venture he began developing with Bond PR International.
Previously, Hobson was vice-president, new marketing at crayon. Before starting his consulting activities in 2004, he was vice-president corporate communication at Scala Business Solutions in The Netherlands.