MMD has been appointed to handle corporate PR for Plzensky
Prazbroj, which brews lager brands Pilsner Urquell and Gambrinus. The
agency, on an annual retainer, will run the account from its Prague
office. MMD’s general manager for Central and Eastern Europe, Gary
Freemantle, said his team’s initial task is to provide PR support for
Plzensky Prazbroj’s ongoing merger with rival Czech brewery Rabetast.
MMD will also promote the brewery’s sponsorship of the Formula One
Jordan team and of the opera season at Prague’s National Theatre.