PARIS: French oil giant Total’s worldwide PR chief is to head
communications for Total Fina, the company which will result from
Total’s merger with its Belgian rival Petrofina. The firm will be the
world’s fifth largest oil company. Michel Delaborde will assume his new
role in Total Fina’s Paris corporate headquarters in July.
Petrofina’s global PR head, Catherine Ferrant, will take charge of Total
Fina’s worldwide internal communications in addition to all PR in
She is currently based in Brussels but, in her new position, will work
between Paris and Brussels and report to Delaborde.
Delaborde has headed Total’s PR for four years. He currently reports to
the firm’s worldwide human resources and communication head,
Jean-Jacques Guilbaud. Total Fina’s new reporting structure is
Total currently has around 35 communications and PR staff in its Paris
office who report to Delaborde, while Petrofina has eight staff in
Brussels who report to Ferrant. Both offices will stay in place after
the merger, and a company spokeswoman said PR job cuts were
Although the details of the communications restructure have yet to be
finalised, Total and Petrofina have already decided that PR for the oil
exploration side of the merged company will be based in Paris. The
Brussels office will look after communications for its downstream petrol
and chemicals arms.
Under the new structure, there are no plans to outsource PR to an
Total and Petrofina announced their merger last December. The
shareholders of both companies have since approved the deal and the
European Commission’s competition authorities gave final clearance for
the deal at the end of last month.
The merger will create the world’s fifth largest oil company worth
around pounds 24.3 billion based on share prices at the time of the