This is the competition's eighth year, and previous winners have included Katie Price (Jordan), Kerry Katona and Ulrika Johnsson.
Bounty’s marketing director Faye Mingo said that her site would be hosting the public voting for the competition as well as mobilising its 2.5 millions members to vote. ‘The Celebrity Mum of the Year award has been a real success in previous years and it’s a natural fit for our audience and brand’, she said.
As part of the sponsorship deal, Frank will provide PR support to Bounty to drive awareness of its website relaunch by promoting the competition nationally, and driving traffic to the site.
The account will be led by Frank MD Frankie Cory. She said: ‘Celebrity Mum will not only deliver the coverage but the voting mechanic will allow us to track engagement and measure its contributory success to the bounty.com re-launch.’
Frank PR is also on the hunt for sponsors for it Celebrity Dad of the Year competition.