Business-to-business PR agency Spada has appointed Philip
Hetherington to launch a management consultancy arm, Spada
Hetherington joins Spada after an informal six month collaboration
between Spada and his old consultancy PJR. Prior to PJR he worked as a
management consultant for 18 years. Hetherington would not disclose his
clients at PJR, but they have included an international consulting firm,
a building society and a healthcare body.
Spada Consulting already has three clients which Hetherington was
previously working on with Spada.
The new division aims to increase the amount of services the agency can
provide to senior management and professional firm partners.
’A charge often levelled at PR consultancies is that they are not
strategic enough, we are trying to do something about that by bringing
in this complementary service,’ said Gavin Ingham Brooke, Spada’s
Prior to employing Hetherington, Spada used management consultants on an
ad hoc basis. Hetherington will report directly to Ingham Brooke.
Spada’s clients include track and station operator Railtrack, lift
manufacturer Otis, and City law firm Withers.