High street lingerie retailer La Senza has appointed 3G
Communications to raise the brand’s profile.
Work starts this week on the consumer account, which is believed to
carry fees of up to pounds 100,000 and was won following a four-way
pitch. Incumbent agency PR in Fashion did not repitch.
3G has been briefed to raise the brand’s identity through high profile
media coverage, initially tabloid and then broadsheet, as well as events
and customer promotions.
Events will include fashion shows and customer promotions will be held
on a regional basis raising the profile of local stores.
La Senza group marketing controller Sue Dover said: ’We were looking for
an agency that would help us create a brand identity consumers can
3G will be tasked with finding a celebrity to be the ’face’ for the
brand in its bid to influence the target audience of 15- to 30-year-old