Eurostar’s former UK PR chief Debra Aspin has been promoted to head
worldwide communications for Eurostar Group, which runs the train
service between London and Paris and Brussels.
Her move follows the creation of Eurostar Group last month. The group is
the London-based worldwide management structure representing Eurostar’s
three partner firms, France’s SNCF, Belgian SNCB and Eurostar UK.
In her new role, Aspin will be responsible for all Eurostar’s PR. Her
first task will be to assess the company’s communications needs and
devise an overall strategy for Eurostar. She is considering whether to
appoint a PR agency. Aspin reports to group chairman David Azema and
chief executive officer Hamish Taylor, who is also managing director of
She will oversee five staff in the UK. She will also have dotted line
responsibility for similar sized teams at the headquarters of Eurostar’s
partner firms, SNCF and SNCB.