Cable and satellite channel Fox Kids and Saban Entertainment, which
makes children’s live action programme Power Rangers, have decided to
combine their PR accounts.
Both businesses are owned by Fox Family Worldwide, a joint venture
between Rupert Murdoch’s Fox Broadcasting Company and Haim Saban’s Saban
The companies saw pitches from four agencies, and a final pitch was held
this week between Peter Noble PR and Harrison Cowley. An appointment is
expected within days.
The agency will work to promote programmes to be broadcast on Fox Kids
and new programmes from Saban with existing and potential viewers. The
work with Saban will be designed to help boost its UK licensing and
By publicising Saban programmes, the agency will help support existing
licensees and attract new ones.
The agency will work alongside Fox Kids’ PR and publicity head Katie
Bourne and Saban Entertainment UK managing director Jackie Ferguson.
PR for Fox Kids was previously handled by Firefly Communications, while
Saban retained Richard Dennis on a project basis.
Saban makes and acquires animated and live-action children’s TV
Fox Kids UK reaches more than one million children every month.