Alliance and Leicester has appointed Le Fevre Communications on an
initial three-month contract to promote its mortgage products as the
spring house buying frenzy gathers pace. The agency started work this
week on the new account after winning a three-way pitch. Le Fevre
director Edward Townsend will lead the work from London, where he will
head a second office which the 26-strong Oxford-based agency is planning
to open in late spring.