We have to be confident that PR can hold its own and provide the best advice based on the requirements of the brief, while being smart enough to stand back when the job to be done lends itself to a different discipline.
Dabbling in a new discipline does neither the agency nor client any favours.
- Jon Clements, business to business partner, Staniforth, Manchester (from PRWeek.com)
Email letters (200 words maximum) to prweekletters@haymarket.com