Media: The Editor's Desk - Mike Gilson, Belfast Telegraph

- Describe the paper

The Belfast Telegraph is a trusted servant of the community. It is a fearless campaigner but dedicated to the basics of good journalism. This year it changed from broadsheet to compact in tune with the wishes of the vast majority of readers.

- Where is it available?

Province-wide and in certain outlets in southern Ireland.

- You have just been made editor. What is your vision for the paper?

I want us to be at the centre of debate in Northern Ireland.

- What makes a great story for the Belfast Telegraph?

Anything that directly affects people's lives. Consumer journalism has probably never been as important. People still want us to lift up the rocks and reveal what's underneath.

- In your career, of which story are you most proud?

My first front-page exclusive, two months into my career, was my best. I told readers how a man wanted for Nazi crimes in Latvia had been living peacefully since the war in, of all places, Gravesend.

- How can PROs get involved with the paper?

Do not crowbar angles into news events. Promoting a lawnmower using Obama's Yes We Can slogan will invite ridicule on even the most under-pressure newsdesk. Give us a human angle.

PR pet peeves

Not offering enough weekends to Barcelona with tickets to the Nou Camp thrown in.

Media must haves:

As a student I read The Guardian and have never been able to throw off the habit. Its features have always saved it. Radio 4 is always on, but I cannot listen to Radio 5, which asks listeners for views every five minutes. The Economist is required reading. It makes you look intelligent on the plane but is actually a well-written, middle-brow guide to the world's tough issues. I sneak a look at my son's NME for old time's sake, but am now more of a Mojo reader, I am sad to say.

Number of staff: 365
Circulation: Saturdays 68,024, Weekdays 71,074 (ABCs)
Contact: 028 9026 4000,

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