Media: Space Barons - Wedding TV

Channel: Sky 266; Freesat 400
Staff: 30
Viewers: 750,000

- Who are the space barons?

Managing director of Wedding TV is Ben Watts. He leads the award- winning team of 30, which targets female viewers. The team includes head of marketing and PR Anthony Jarvis.

- Get the tone right

Watts says: 'Wedding TV is the UK's only channel 100 per cent devoted to love, relationships and weddings.' Anything romantic will go down well. It covers real-life stories, celebrity weddings, makeovers, expert advice and travel ideas. Vinnie Jones' Me and Mrs Jones is also airing soon.

- Approachability

'We provide female brands with a highly targeted environment to reach women planning significant spending,' says Watts. Think promotions, competitions, honeymoon ideas, celebrities and wedding products.

PR friendly score 6/10

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