Posted by Catherine Warne
community.prweek.com/blogs/
25 September Attending the DigiPharm conference this week has made me think again about how the industry is approaching the opportunities presented by digital technology. I keep coming back to a favourite expression; a lot of activity and not much progress. I met a number of people at the conference who really do seem to be experimenting with digital communications vehicles.
Viva Viralheat
Posted by Paul Armstrong
community.prweek.com/blogs/
24 September Viralheat ... weird name ... interesting measurement option for the small and not so small folks out there. Been checking out Viralheat (viralheat.com) and I must admit I'm impressed. A smart, easy-to-use, simple platform that allows you to measure your campaign's footprint on ze blogs etc!
Knocking the locals
Posted by Stephen Waddington
speedcommunications.com/blogs/wadds/
24 September Russell Davies has spotted the flaw in using a network of local bloggers as a cost-effective model for developing local content. I blogged about this last month. Here's what Russell has to say: 'Writing about my neighbourhood worries me. The people and shops and cafes are going to notice you're writing about them. There's a difference between slagging off a restaurant you don't intend to go back to and walking past the place every day.'
