A leading children's music charity has called in agency support to ramp up its campaigning and public affairs work.
Youth Music describes itself as the UK's largest children's music charity providing funding for music projects and activities across the UK. It is funded by lottery money given out by the Arts Council.
The charity has hired Gallie-Godfrey to help develop its public affairs and campaigning work.
The agency, headed by former ITV comms chief Jim Godfrey, will attempt to raise the profile of the work carried out by the charity. Gallie-Godfrey has also been asked specifically to strengthen the charity's stakeholder and political relationships.
The move comes just weeks after the Government handed a £1m account to Freud Communications to encourage schoolchildren to become involved in music (PRWeek, 5 August). Youth Music has already had several meetings with Freud Communications and will play a part in the Government's two-year campaign.
GallieGodfrey was chosen because of its experience in the music education sector. It became acquainted with Youth Music through its work on Sing Up, the national singing in schools campaign. The charity is one of four partners that make up the campaign. It has also worked for The Roundhouse, a charity and performance venue that provides music opportunities to thousands of young people.
GallieGodfrey will report to director of comms Michelle James, and will work closely with CEO Christina Coker. The agency will work for an initial period of six months.