ANALYSIS: BIG QUESTION; Would the PR industry be better represented by one body?

Quentin Bell PRCA

Quentin Bell PRCA

‘My cynical view is that the DTI wants to merge the PRCA and the IPR for

its own benefit so it only has to deal with one body. But to merge the

two and put a joint spokesperson in won’t work. If there was a CBI-style

president at the top it would be stifled by bureaucracy. You need fire,

energy and vision to do the job. The IPR and PRCA start the journey from

different points but there are many areas of co-operation. The status of

PR in general has made tremendous moves forward.’

Philip Dewhurst Railtrack

‘Both the IPR and PRCA have made fantastic strides over the last three

years in getting greater recognition of the value of PR as a business

tool. However, having advised trade associations on public relations,

there is no doubt that the bigger the representative body, the more you

get listened to. There is no difference to what the IPR and PRCA are

saying. I would like to see a PR federation formed out of a merger of

the two, consisting of both individual and corporate members.’

Rosemary Brook IPR

‘I support the idea in principle of a merger of the two organisations in

the long term - both represent their constituencies very effectively.

Meanwhile I think we should have a joint standing committee to represent

our collective interests in the right quarters - a view endorsed this

week by the IPR Council. It would also be beneficial to, over time,

change the role of the executive director to be more front of house and

we will be moving progressively in this direction.’

Angie Moxham Le Fevre Communications

‘At the end of the day the battle for recognition has to be fought at

grass roots level. It’s up to consultancies to deliver effective,

measurable programmes at both a strategic and tactical level, which

deliver tangible results. Until this happens, none of our institutes or

associations have much of a chance to get public relations taken


James Maxwell Scope

‘I see no reason why the IPR and the PRCA should not combine to produce

one powerful well funded body that could speak for the whole industry

with one voice with a director general as its figurehead. The benefits

of combining budgets on training, marketing and information into one

definitive programme would be tremendous and further enhance the

professional status of the industry.’

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