FRANKFURT: Seidenwerg’s healthy move

FRANKFURT: Seidenwerg’s healthy move

Burson-Marsteller chief executive Gabriele Eick has appointed Harel

Seidenwerg as healthcare director. Formerly European marketing and

training director of Johnson and Johnson, Seidenwerg will co-ordinate

consumer and issues work for healthcare clients of B-M’s offices in

Frankfurt and Hamburg. He joins finance director Gunter Knauth who

arrived in January.

MUNICH: Leipziger wins Compxx contract

Specialist consultancy Leipziger and Partner High-tech has been hired by

Singapore-based computer network firm Compxx as its first public

relations adviser in Germany. The agency has been briefed to develop a

PR, direct marketing and advertising programme targeting business users.

Fees are DM200,000 (pounds 89,000) a year.

MILAN: Price Waterhouse picks Barabino

Barabino and Partners, headed by chairman Luca Barabino, has won a L170

million (pounds 70,000) contract from chartered accountant Price

Waterhouse to promote its auditing and management consultancy divisions

in Italy. The agency will handle media relations for both wings,

organise events and produce a client newsletter for the management

consultancy, and develop internal communications for the auditing


The agency won the business after a pitch against two other


MADRID: Cacicedo nailed for Eurocofin

Former journalist Juan Cacicedo has been appointed director general of

financial PR agency Eurocofin. Cacicedo was deputy editor of popular

financial weekly Dinero between 1992 and 1994 and was subsequently a

columnist for El Siglo.

BARCELONA: Merger on hold for Ulled

Spain’s fifth-largest PR agency Ulled and Asociados has put on hold

plans to merge with Madrid-based Comunicacion Empresarial and is

negotiating another deal with an international consultancy. The merger -

due to have been completed by 1997 - would have created Spain’s fourth-

largest PR consultancy. Henrietta Fielden, international liaison officer

for Ulled and Asociados, said the deal may still go ahead but was

suspended after an international firm expressed interest in taking a

minority stake in the agency.

PARIS: Grayling can cut the mustard

Grayling has landed contracts from two food and wine associations. The

agency will promote mustard for The Federation des Industries

Condimentaires de France and the Costieres de Nimes range of wines for

the Comite Interprofessionel des Cotes du Rhone/Vallee du Rhone. Associate director Daniel Verpeaux said the accounts were a boost for


AMSTERDAM: Threadneedle goes Dutch

London-based fund manager Threadneedle Asset Management has hired

Hollander GCI to handle the March launch of its Threadneedle Global

Assets fund in the Netherlands. The company has briefed GCI to target

financial media, brokers and analysts.

edited by John-Pierre Joyce

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