US bank Citibank has hired Ruder Finn to manage PR across Europe as it
gears up for a major structural change in its business operations.
Already a long-standing Ruder Finn client in the US and the Asia Pacific
region, Citibank has briefed the agency to handle corporate and
business-to-business PR in its key markets in the UK, France and
The bank recently restructured its corporate banking activities from
geographically-based operations into global servicing four key sectors -
pharmaceuticals, chemicals, telecommunications and media.
Reporting to Citibank’s vice-president of corporate affairs in the UK
Kathryn Carassalini, Ruder Finn will handle media relations and events,
targeting top executives in each of the four sectors.
Work will be led out of Ruder Finn’s London office by account director
Roderick Watt with assistance from its Paris branch.
The account win, which is worth around pounds 100,000 a year in fees, is
a considerable boost for Ruder Finn’s growing European business.
Last September it won an estimated pounds 300,000 contract from
Microsoft (PR Week 22 September, 1995).
‘It’s very important for our strategic development and is the second big
opportunity we have had in four months,’ said managing director of
Europe Lee Tomkins. ‘Last year we focused on pharmaceuticals and now we
are branching out into the corporate market.’